He notes that other companies are also working toward private advertising conversion. As a result, it is working on architecture for private ad conversions that can be externally validated as non-profiling. Weinberg gives a relatively detailed explanation of how the company achieves this, as advertisers still require statistics. He says that Microsoft has committed not to profile users on ad clicks, so “when you click on a Microsoft-provided ad that appears on DuckDuckGo, Microsoft Advertising does not associate your ad-click behavior with a user profile.” But it has come to a privacy agreement with the tech giant. Weinberg explains that advertising on the search engine is done in partnership with Microsoft. To tackle the issue that caused many users to question the privacy claims regarding Microsoft, DuckDuckGo is working towards private ad conversions. It also shows what’s in development for this part of our product roadmap,” Weinberg explains. “Users now have one place to look if they want to understand the different kinds of web privacy protections we offer on the platforms they use. See which other third-party requests have loaded, with reasons for both when available.Updating the Privacy Dashboard within its app and extensions to show more information about third-party requests and which ones have been blocked.It is also making its tracker protection list publicly available so you can see what kind of data is blocked by DuckDuckGo. Public block list and new web tracking protection help pageĪnother change the company is rolling out over the coming days is better explaining all the web tracking protections through a new help page. We have not had, and do not have, any similar limitation with any other company,” Weinberg explains in the blog post. The change results from the previous Microsoft agreement expiring where DuckDuckGo used Bing as a source for private search results. For the first change, the “3rd-Party Tracker Loading Protection” will now include Microsoft in addition to blocking identifying tracking scripts from Facebook and Google.
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